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Keeping it clean and green... Eco Inks: Minimal use of solvent inks so either neo pigment or eco solvent inks are used. Local fulfilment: According to the International Transport Forum, international trade-related freight transport, is responsible for 7% of all carbon emissions globally. An international network of print labs are used in the production of Flipstyler streetwear so as to be closer to you to significantly reduce carbon emissions. Sustainable supply chain: Suppliers screened for compliance with both fair labour and sustainability standards. Partners must adhere to anti child labour and anti forced labour regulations, as well as providing traceability for all core raw materials.

Some conventions and institutions just keep on going for all sorts of reasons but in reality they are simply bygone, obsolete; and a lot of people - often those with certain agendas - just prefer to turn a blind eye and see no issueThe Flipstyler x deFunkt streetwear range reminds us that much of the system has already gone this way or warns of such heading. Just think of all those industries: British, American, or indeed for that matter our "Special" UK - US relationship deFunkt is a wake up call, exemplified by its mockery of entrenched symbols of authority: © and ® for Copyright and Registered trademark respectively, that get lampooned...

We love our freestyle action - on the mountains, the water or the streets Board sports and the like are a basic life necessity. We surf the waves, snowboard, kite-board, wake-board, skateboard and even tolerate the ski equivalents [ if we must ;-) ]. Base jumping, freestyle trampolining, skating, just anything involving flips and tricks stirs our souls. No adrenaline, no life. But we need downtime like the normal people. Our bodies require a break, but our clothes are still saying something, about ourselves or the world at large. We look the part because we are the part and others want to know. And that means we wear...

The Barbican in the City of London financial district is a Brutalist 1960s partly high rise housing complex with raised walkways, gardens, a lake with a terraced cafe, and the Barbican Centre arts hub. Both it's distinctive architecture and undeniable (sometimes eerie) ambience - love it or hate it - attract its fair share of the cultured and creative. It's therefore no secret to photographers and this presented a challenge last month to create some very original and inspiring images to showcase examples from the Flipstyler ranges. We're sure you'll be impressed with the results of this lifestyle shoot highlighting our exclusive streetwear. It does...

Another fabulous shoot this month, located on the southeast coast, which captures some of our coolest designs in a variety of atmospheric surroundings. Look out for the "urban safari" footage and gritty images taken in the shadows of the rusty iron pier